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Our Story

Travis Ito founded HVN Apparel as a student at UH Manoa. All he had was $500, a knack for graphic design, and a strong entrepreneurial drive. So he printed the first batch of HVN shirts on organic cotton tees and sold them out of his backpack around campus. Today, HVN Apparel is Hawaii’s premier design-centric eco-label making waves both locally and internationally.

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Who We Are

At HVN Apparel, we’re on a mission to prove that comfort, good design and sustainability don’t have to be mutually exclusive. We are dedicated to “Protecting where we Play” by removing one pound of trash from Hawaii’s shores for every shirt we sell. Our commitment to making better shirts with added social impact is fueled by our belief that the clothing industry needs to focus less on flash and more on thoughtfulness.

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HVN Project

Since the beginning, sustainability has been one of HVN’s core values. But what exactly does sustainability mean? Is it the use of eco-friendly fabrics? Or is sustainability weaved into the very fabric of the company? For HVN its both. By removing one pound of trash from Hawaii’s shores for every shirt sold, we’ve united our personal beliefs with our company. And we fulfill this pledge through a company-organized and hosted cleanup called HVN Project.

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From Our Founder.

Since 2015, HVN Project has inspired 500 volunteers to remove over two-thousand pounds of trash from Oahu’s shores. We are just getting started. In every collection, I create clean, modern designs that appropriately depict our island home. I hope you enjoyed learning more about HVN and I also hope to see you at our next cleanup!

Travis Ito

Travis Ito, Founder